The Strategic Value of APIs

The Strategic Value of APIs
Today, a firm without application program interfaces (APIs) that allow software programs to interact with each other is like the internet without the World Wide Web. Just as the World Wide Web opened up the internet's potential for use by billions …
Read more on blogs.hbr.org (blog)

How consumer reviews boost sales
FMW Fasteners implemented the review technology, which allows shoppers to see reviews from customers that have already purchased the same item, in April 2014. Comparing the eight-month period from April 2014 to December 2014, the sales conversion …
Read more on InternetRetailer.com

Is Affiliate Marketing Worth the Risk?
When e-commerce retailers try to drive sales by introducing affiliate marketing programs, they frequently contract outside program managers to help them recruit the best affiliates and to ferret out the coupon abusers, the “cookie-stuffers,” and the …
Read more on New York Times (blog)

The reviews are in for Plus500
For context, Plus500 reports having about 85,000 active customers, although it churns through large numbers of new customers each year and offers a demo version of its software for traders to try out first. Also large relative to the … The group …
Read more on FT Alphaville (registration)

When Do Regulators Become More Important than Customers?
While working with a huge Russian hydrocarbon company in Texas last year, our innovation conversation quickly zeroed in on customers. Who was the energy giant's most important customer? Which customer had the biggest impact on new value creation?
Read more on blogs.hbr.org (blog)

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